David Kelly

I build consumer SaaS products that acquire their own users.

As Founding GM and Head of Product at AppSumo Originals, I took 9 products from zero to 1M+ users in 200+ countries and territories. 3 crossed $1M in lifetime revenue (vs. 4% industry norm).

I build with AI daily: Claude Code, Codex, Lovable, Replit, and Bolt.new. 340+ merged PRs in 2026, plus 3 open-source projects: Ship Sense, an eval ranking LLMs on product judgment, and 2 MCP servers.